Jay-Z kicked off SXSW music madness with a solo concert which streamed live in conjunction with American Express. Wearing an all-black ensemble, sunglasses, some gold blings and a cap with a polka-dot brim, the rap mogul catered the crowd flooding Austin City Limits Moody Theater with songs from his extensive catalog.
Jigga kept the crowd going for the entire show. Songs like "99 Problems", ''Dirt Off Your Shoulder," ''Empire State of Mind", Big Pimpin' ", "Encore" and "Excuse Me Miss" were played live by the Roc Nation founder. "Glory", an ode to his newborn daughter Blue Ivy Carter, was also showcased live at the live-stream gig.
Fans took part in deciding the setlist by tweeting their favorite songs using hashtags #JAYZSyncShow and #Song. The track which features Blue Ivy became the most requested one, being followed by "99 Problems" and "Encore". Regardless, all of the songs were performed by Jigga with the same enthusiasm.
Never one to disappoint his fans, the husband of Beyonce Knowles would stop mid-song and restart his song if he, according to MTV News, stumbled his verses or didn't feel like he was totally on point. "I don't f*** around with the words to my songs, y'all. You came to see a live show right?" he declared, which was met with cheers from the crowd.
Seeing a lot of love in the building, Jigga said, "You had a beautiful time and I had a beautiful time. .. That means every single person in this building from the front to the top, front to the top, everybody, everybody, everybody, scream." He additionally stated, "Y'all going to make me crawl away from here tonight."
SXSW is going to run from March 9 to March 18 in Austin, Texas. The interactive is conducted from date 9-13, the film segment takes place from date 9-17, and the music festivity will be held from date 13-18. On March 16, 50 Cent will headline a showcase for Shady Records at Austin Music Hall and perform his hit album, "Get Rich or Die Tryin'", live for the first time in its entirety.