Despite extensive marketing campaign which includes a sponsored Twitter trend, virtual billboards and bus ads, the drama's rating plunged steeply in the second episode.
The second series to experience broadcast casualty this week is ABC's "My Generation". The new drama failed to crank up some huge rating in the most crucial second week, pulling only 3.9 million viewers which is down 31% from the equally poor-performing premiere last week.
Production has been stopped on the series while a replacement in the Thursday, 8/7c hour is not yet announced. E! Online said there's a possibility that repeats of "Modern Family" and "Cougar Town" will take over until they have a replacement.
"My Generation" is made in documentary-style that follows a disparate group of high schoolers from Greenbelt High School in Austin, TX 10 years after they prepared for graduation. The show is panned by critics as being "superficial" despite the elements of real world.
Earlier this week, FOX has canceled "Lone Star" which performed slightly worse than "My Generation" in its second episode. The show's creator blames Monday night slot as being tough on new series.