July 21, 2010 09:25:08 GMT
Despite its generally large ensemble, the Emmy-winning series was not supported by many of its stars at the event held at Los Angeles' Mann 6 Theatre.
The ladies of "Mad Men" stole the attention at the red carpet event for the fourth season premiere. The ever curvy Christina Hendricks preferred to go all black with lace details while Elisabeth Moss stunned onlookers with her green one-shoulder. Noticeably skipping the event was January Jones who plays lead character Betty Draper in the series.
Jon Hamm meanwhile brought along his long-term girlfriend Jennifer Westfeldt to the affair. He detached himself from her for a while to take a picture with the series' creator Matthew Weiner. Children were also present since Weiner decided to take his whole family to the event and Kiernan Shipka aka Sally Draper also walked down the carpet.
The other cast spotted there were Jarred Harris, Robert Moore, Rich Sommer, Christopher Stanley and Vincent Kartheiser among others. Fellow AMC stars Betsy Brandt and Aaron Paul who star on "Breaking Bad" came as guests.
"Mad Men" begins the new season on July 25, picking up Thanksgiving 1964 aka a year from the last season's finale as the start. "These people are going to have a whole new set of problems, and it will keep me from repeating myself," Weiner said. "Why tell the same story again, about how bad Don's marriage is? We told that story. I also felt that we'd covered every inch and corner of Sterling Cooper's offices."