August 21 has been declared by 20th Century Fox as an "Avatar" day, but the studio apparently will give out first taste of the sci-fi fantasy a day earlier. Promoting for the online debut of the movie's first trailer, Apple has put up a countdown clock which reveals that the sneak peek will be made available at 7 A.M. on Thursday, August 20.
Previously, it was announced that the first trailer for this James Cameron-directed feature film will be shown in theaters worldwide on the "Avatar" day. The trailer was planned to be outed to coincidence with the free screening of fifteen minutes of the film in 101 selected IMAX venues in the U.S. and Canada.
Days earlier, 20th Century Fox has come out with the ticket detail announcement for the scheduled Avatar day. The studio will be giving away free first-come, first-serve tickets through the official Avatar website, AvatarMovie.com, starting on Monday, August 17 at noon PST for the film's 15-minute free screening.
The screenings will be run twice at 6:00 P.M. and at 6:30 P.M. The sneak peek itself will include an introduction from the director, footage shown at screenings at exhibitor events in Hollywood and Amsterdam, and some new footage that were not shown at 2009 San Diego Comic Con.
To be released in the U.S. on December 18, "Avatar" centers on a wounded ex-marine, who is thrust unwillingly into an effort to settle and exploit an exotic planet rich in bio-diversity, and eventually crosses over to lead the indigenous race in a battle for survival. Directed, produced and written by James Cameron, it stars Sam Worthington in the lead role and supported by Zoe Saldana, Sigourney Weaver and Michelle Rodriguez.