Held in Hammersmith Palais, London-UK on Friday, March 1, Arctic Monkeys' music remains a favorite in the 2007 NME Awards. After last year's triumph, this year the British band took home 2 awards, Best Album for "Whatever People Say I Am, That's What I Am Not" and also Best Music DVD for "Scrummy Man".
The event also honors Muse as the Best British Band while giving My Chemical Romance the title Best International Band. Three newcomers in the music industry, Klaxons, Jamie. T, and The View have also won their awards. Klaxons who had just released its first album "Myths of the Near Future" in January 2007 grabs the Best New Band Award. The Scotish band The View brings home Best Track for its song "Wasted Little DJs" while Jamie T. holds the trophy of Best Solo Artist. Claiming his excitement Jamie is somewhat skeptical, "It's my first big award. It'll probably be my last."
More awards are given out for the winners such as The Killers for Best Video, Kasabian for Best Live Band and also Primal Scream for Godlike Genius Award. Hosted by Lauren Laverne, the event reached its peak when Primal Scream performs its hits. Such celebration is explained by the editor of NME Magazine, Conor McNicholas as the reflection of how influential the British music is.