and co-star marked the first red carpet event of 2010 MIPCOM at the Palais des Festivals in Cannes, France on Tuesday, October 5 morning. The "" stars were there in support of the show's foreign market sales. One of the fourth season's episodes was screened to global buyers who will enable the show to be watched in over 120 countries.
"It's tremendously surprising and very humbling," Hamm told THR. "But it's also tremendous validation of something that we are very proud of." He too, was surprised at the level of interest, saying "Tonight we're screening an episode from the fourth season, and we've had a lot of people coming up to us and saying, 'Oh, my God. I love your show - I'm from Brazil, I'm from Mexico, I'm from Denmark.' It's jarring even because you never think of the show being felt in places as far away."