British band manages to become the first major musical act to create its own virtual universe inside Second Life, an online 3D digital world, which is imagined, created and owned by the residents. Their going virtual was first announced Monday August 7th on the band's Website.
There are more than 370,000 people have Second Life characters, called Avatars, who exist in the world. Once you create your avatar (your online persona) on the privately owned, partly subscription-based site, you can own land, start a business, go to a dance club and, of course, meet others just like you.