The 'Kardashians' star shares on her Instagram account a short clip of herself promoting her Favorites Kit while gushing about her plant-based cleaning brand's universal cleaner.
- Jul 28, 2022
AceShowbiz - Kris Jenner was dragged after she made use of her Instagram account to promote her favorite cleaning products from her brand Safely. On Tuesday, July 26, "The Kardashians" star shared a short clip of herself promoting her Favorites Kit while gushing about her brand's universal cleaner.
"My favorite Safely products are the all-time OGs of the line which is the hand wash, the sanitizer and the hand lotion," the momager said in the clip, which saw her donning a red blazer that she paired with a black tee underneath. "I always have that in every sink in my house. But beyond that, I love the universal cleaner. I just love it because I can clean everything."
Some of her 49.5M followers were showing support to her for the brand, which she co-founded with businesswoman Emma Grede. "Love your products," one fan wrote in the comments section. Praising the "Keeping Up with the Kardashians" alum, another person said, "U doing amazing, Kris! Such an inspiration."
However, some other fans found it ridiculous that Kris was advertising cleaning products. " 'Because I can clean anything' Yeah like she actually cleans," one user wrote. "Gurl you don't clean quit reading the screen and sit yo a** down," another follower added, while someone else said, "I highly doubt your words."
Kris and Emma launched Safely in 2021. The products include and soaps, laundry detergents and surface cleaners with prices ranging from $6 to $10 for a single product and $25 to $52 for multi-product kits.
Unlike other cleaning product brands of its kind, Safely is formulated without harsh chemicals, featuring plant-powered cleaning products with natural aromatherapy scents. The brand has seen rapid growth as it expands into Bed Bath and Beyond this past August.
Emma, meanwhile, has been working with the Kardashian family for years. She first helped to found Kris' daughter Khloe Kardashian's jeans company Good American and serves as its CEO. She is also a founding partner of Kim Kardashian's shapewear line SKIMS before becoming the chief product officer of Kris' new cleaning product company Safely.
