While changing their names before starting their career is common for celebrities, some of them took a big risk of losing their brand by switching their monikers at the height of their career.
- June 5, 2022
AceShowbiz - Kanye West made headlines after he announced on Twitter in 2018 that he would be changing his stage name to Ye. The name switch took place after the rapper and Yeezy designer released his "Ye" album.
"I believe 'ye' is the most commonly used word in the Bible, and in the Bible, it means 'you.' So I'm you, I'm us, it's us," the ex-husband of Kim Kardashian's husband explained his new name. "It went from Kanye, which means the only one, to just Ye - just being a reflection of our good, our bad, our confusion, everything. The album is more of a reflection of who we are." Three years later, Ye applied to change his legal name from Kanye Omari West to Ye, writing in the documents that his decision was for "personal reasons." A judge in California approved the petition in October 2021.
