The 'Goodbye Yellow Brick Road' hitmaker is keen to celebrate 'confidence, self-expression and authenticity' as he officially introduces his first collection of glasses.
- November 3, 2021
AceShowbiz - Elton John has announced his first collection of eyewear.
The "Rocket Man" singer is known for accessorising his stage and red carpet outfits with extravagant, bejewelled glasses and he's hoping the looks will catch on with his latest business venture.
Speaking about the new range, created in partnership with Sam's Club for U.S. retailer Walmart, he said, "Elton John Eyewear celebrates confidence, self-expression and authenticity."
"The line is designed to have something for everyone, so no matter who you are, you can always Look Yourself. It's not just about glasses, it's about changing the way people see themselves."
The Foundations Collection includes 60 frames in total, with each design available in prescription, non-prescription, sun and reader categories.
Additionally, Walmart bosses will donate a minimum of $1 million (£732,865) annually to support the Elton John AIDS Foundation to increase HIV education and awareness.
"Our customers and members are going to love this collection. We're thrilled to celebrate Elton John's creativity and iconic style by launching a fun, on-trend eyewear collection that will help customers feel their best, all at an everyday low price," added Janey Whiteside, executive vice president and chief customer officer of Walmart U.S.
"On top of that, we're proud to shine a light on the work of the Elton John AIDS Foundation and donate a portion of the sales to their important mission."
