AceShowbiz - "A Quiet Place Part II" reclaims the top spot of box office in what has turned out to be a surprising outcome this week. The movie bounces back from No. 2 to No. 1 with approximately $11.6 million on its third weekend.
Following its record-breaking opening, the horror sequel has now reach a notable box office milestone by becoming the first movie to cross the $100 million mark in the U.S. in pandemic era. It has collected $108 million domestically and another $80 million internationally.
To make it more notable, the John Krasinski-directed pic starring Emily Blunt reached the milestone within only 15 days since its release. Meanwhile, Warner Bros.'s "Godzilla vs. Kong" is inching closer to hitting the benchmark with domestic ticket sales currently at $99.6 million after it opened in the states in late March.
"A Quiet Place Part II" narrowly blocks newcomer "In the Heights" from landing atop the North American box office as the latter has a disappointing debut. The musical drama film based on the stage musical of the same name by Quiara Alegría Hudes and Lin-Manuel Miranda opens to a lackluster $11.4 million despite rave reviews from critics.
The movie holds an approval rating of 96% based on 215 reviews, with an average rating of 8.5/10 on review aggregator website Rotten Tomatoes. The result is, of course, surprising considering that Warner Bros. put substantial marketing heft behind the picture, with director Jon M. Chu and Miranda heavily promoting the movie.
However, as industry experts note of moviegoers' behavior during the pandemic, they appear to be more inclined to show up for properties with higher brand recognition such as "Godzilla vs. Kong", "Mortal Kombat" and "The Conjuring: The Devil Made Me Do It".
Despite the disappointing debut, "In the Height" is expected to make up for it with its long stay on the big screen. "Musicals are crowd-pleasers," says David A. Gross, who runs the movie consulting firm Franchise Entertainment Research. "When they connect, they're capable of playing for weeks, generating strong multiples."
Also new to theaters this weekend is "Peter Rabbit 2: The Runaway", which fails to repeat the success of its first film. It arrives at No. 3 with an estimated $10.4 million from 3,346 venues. Overseas, the animated family movie adds another $10.7 million, bringing its international revenue to $57.9 million.
Former champion "The Conjuring: The Devil Made Me Do It" falls three places to No. 4 with an estimated $10.2 million on its second weekend. "Cruella" is also pushed down three spots to No. 5 with additional $6.7 million.
Top 10 of North America Box Office (Jun. 11-13, 2021):