After complaining about Apple's invasive marketing strategy and comparing it to herpes, the Odd Future leader says he finds the marketing move interesting.
- Sep 15, 2014
AceShowbiz - Tyler, the Creator is one of those iTunes users who found U2's "Songs of Innocence" automatically appearing on their iPhones annoying. The leader of Odd Future Wolf Gang Kill Them All vented his frustration about the Irish rockers' free album and Apple's invasive marketing strategy in a string of Twitter posts he sent out over the weekend.
"Get off my f**king phone. You couldn't come up with an actual marketing idea? F**k @U2 I don't want you. F**k Bono. I didn't ask for you, I'm mad," Tyler wrote. "I did not [know] you were on my phone. Its legit like waking up with a pimple or like a herpe idk I did know you were on my phone. What the f**k."
He later changed his mind about the marketing move, adding in another post, "Wow its kinda sick that they are on people's phone out of nowhere..... Hmm.... I kinda like the idea kinda......F**k Bono."
"Songs of Innocence" was released on September 9 during Apple's iPhone 6 launching event in Cupertino, California. The album has been available for 500 million iTunes users. It will remain free on iTunes until it's officially released on October 14.
In an interview with Rolling Stone, Bono said that he and his bandmates planned to make a "personal album" with "Songs of Innoncence". "Let's try to figure out why we wanted to be in a band, the relationships around the band, our friendships, our lovers, our family," he said, before explaining that the full-length touched the subject of "firsts" for all the band members.
"The whole album is first journeys - first journeys geographically, spiritually, sexually. And that's hard. But we went there," he continued.
