He would like to compete with Guy Ritchie in the pub business, hiring his brother Rupert who used to work in the director's The Punch Bowl.
Piers Morgan has become the proud owner of a pub near his home in London. The British journalist-turned-TV star, who takes over Larry King's U.S. chat show in January, has invested in the Hansom Cab, a drinking establishment close to the house he owns in upmarket Kensington.
Morgan's brother Rupert, who previously worked at Guy Ritchie's London pub The Punch Bowl, will manage the venture, and the "America's Got Talent" star hopes the Hansom will soon rival the movie director's star-studded venue.
He tells Britain's Daily Mail, "Rupert is going to be general manager. He used to run Guy Ritchie's pub, The Punch Bowl, but we decided we'd get our own place and give Ritchie a damn good run for his money. We're going to have a lot of fun."
And Morgan reveals he has always longed to own a pub, because bar management runs in his family. He adds, "Pubs play a big role in my family. My parents used to run one in East Sussex called the Griffin Inn... So it was a case of if you can't beat 'em, join 'em."