Rapper Jay-Z was among the big winners at the U.K. Music Video Awards in London on Tuesday, October 12. The hip-hop star landed two trophies for the Best Urban Video and Best Editing in a Video for his "On to the Next One" music promo.
Meanwhile, British rapper Plan B, real name Benjamin Drew, was the night's big winner at the ceremony, picking up a total of four prizes - he was handed honors for Best Pop Video and Best Art Direction in a Video for his track "Prayin' ", and Best Cinematography in a Video and Best Styling in a Video for "Stay Too Long". OK Go were awarded Best Video of the Year and Best Rock Video for their track "This Too Shall Pass".
In another news, Jay-Z is urging his U.S. fans to get involved in politics and head to the polls during the upcoming general elections to "fight for what's right" in a new public service announcement (PSA). The "Empire State of Mind" hitmaker, who was an outspoken supporter of Democrat Barack Obama during the 2008 presidential elections, features in a short advert for non-profit organization HeadCount to encourage voter participation.
The video footage was taken from Jay-Z's appearance at the Bonnaroo Music Festival in Tennessee earlier this year, when he addressed the need for younger generations to exercise their right to vote. In the Vote Again 2010 PSA, he says, "We need something really special this year, just to show that our generation changed the world... we changed the world. So it just goes to show, anything is possible. Fight for what's right, fight for what you believe in."
And HeadCount organizers hope fans will follow Jay-Z's lead when the 2010 U.S. midterm elections take place on November 2. Co-founder Bernstein tells AllHipHop.com, "In a year when there is such negativity in this country, Jay-Z's positive message is even more powerful. When he told the crowd at Bonnaroo 'We changed the world,' it was a truly electric moment. Thousands of people got goosebumps, and I knew it would make an unforgettable PSA."