A new single was dropped by Snoop Dogg. The rapper released a reggae track under a new different name, Snoop Lion, with the title, "La La La". It's a cut from his upcoming record appropriately titled "Reincarnated".
The chart-topping rapper adopts a faint Jamaican accent in the newly-released track, while his guest Jovi Rockwell provides the background vocals. A smooth bass line is heard along with upbeat percussions.
He said in a Twitter message to his fans, "The world needs more love right now. wisdom. guidance. protection." The reinvented artist recorded the song in Jamaica with Diplo and the Major Lazer team as producers.
On his Tumblr, Snoop provided details on his first live performance under the new moniker. The rapper has been set to perform in a gig dubbed "Caribana 2012: Snoop Lion In The Jungle." He hyped it up, "For the first time ever, watch Snoop Lion in the Jungle on August 3, 2012 in Toronto!"
Earlier this year, Diplo announced the project with the hip-hop star. "Snoop Dogg is an icon, man; he's bigger than the music," he told MTV News about the rapper. "It's all reggae and he's singing and he's doing a f***ing awesome job and I never knew it, but he had his heart in every song," he said about the new record back in March.