Video Premiere: J. Cole's 'Sideline Story'

Video Premiere: J. Cole's 'Sideline Story'

The 'Mr. Nice Watch' rapper tells the story of his rise to fame while taking his fans to follow him around the globe.

J. Cole releases a music video for the title track of his debut album "Cole World: The Sideline Story". In the clip directed by Axel Laramee and Adam Roy, the Roc Nation rappers narrates his story to stardom, which later takes him to travel the world.

Cole soared to No. 1 on Hot 200 with "The Sideline Story" last fall. Back then, he became the first solo act to top the list at first try since B.o.B did so with his 2010's "B.o.B Presents The Adventures of Bobby Ray". Also, he scored the biggest bow for any act's debut chart effort since Nicki Minaj opened at No. 2 with "Pink Friday" (375,000).

Next, he will be visiting colleges throughout North America for an eco-friendly tour. He's additionally scheduled to perform at Lollapalooza along with the likes of Red Hot Chili Peppers, Black Sabbath, Florence and the Machine, Jack White and The Black Keys.

J. Cole's "Sideline Story" Music Video


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