Arcade Fire introduce a new way to make music video more interesting. Partnering with Google Chrome, they create an interactive music video using Google Maps and Google Street View for their latest single "We Used to Wait". It features a man in hoodie walking down a wet, empty street with the addition of HTML5 personalized imagery based on the address fans input before the video starts.
"We Used to Wait" is taken from Arcade Fire's third, yet first chart-topping album "The Suburbs". The music video which can bring fans back to their childhood home is directed by Chris Milk and can be experienced at TheWildernessDowntown.com.
Released in United States on August 3, "The Suburbs" ruled Billboard Hot 200 in its opening week with 156,000 copies. It becomes the highest opening number for any indie album since Pearl Jam's 2009 "Backspacer" sold 189,000 copies via the band's own label.
Arcade Fire's "We Used to Wait (The Wilderness Downtown)" demo