"90210" has given The CW a wider target market with its pilot episodes on Tuesday, September 2. The continuation of the '90s popular series "Beverly Hills 90210" absorbed 4.91 million viewers with 4.3 million for its women 18-34, the most that the network has come up with in the demographic.
When it was aired at 8:00 P.M, the series builds its momentum to go up steadily from 4.54 to 5.14 million by the second hour. Furthermore, with 2.6 rating in the adults 18-49, "90210" easily slips as CW's highest scorer so far and also outperforms other similar teen scripted series such as "Gilmore Girls", "Dawson's Creek" and "The O.C." in the women 18-34.
"Our strategy was to be able to get out ahead of the other networks," CW Entertainment's Dawn Ostroff said. "It gives us a chance to get the shows exposed to a wider audience. It's been challenging for us to compete with everyone launching at the same time."
The fourth series of the Beverly Hills franchise, "90210" is a teen drama created by Rob Thomas who penned for "Veronica Mars". Like its '90s series, the story begins with a bunch of kids moving and adapting to the high-style life of Beverly Hills High School. The first two episodes on Monday provide the in-depth look to each of the characters from the eyes of Annie Wilson (Shenae Grimes) and her brother Dixon (Tristan Wilds). Encore of the two-hours debut airs tonight (September 4) starting at 8:00 P.M. ET.
Next week, in an episode called "Lucky Strike", Annie and Dixon will deal with their parents who arrange a family bowling night on Friday. Annie was also tormented between choosing to hang out with Ty (Adam Gregory) or her school mate Ethan (Dustin Milligan) whom she has her eyes on earlier.