Tim McGraw has inked deal with Coty Inc. to develop and market his own signature line of fragrance.
Tim McGraw is attempting a career reinvention, signing a deal with beauty products manufacturer Coty Inc. to develop and market his own signature line of fragrance.
The fragrance, which has yet to be named, will debut next summer in North America, and the company will distribute the product widely with marketing plans are in the works.
"Creating my own fragrance is an exciting new endeavor for me," McGraw said. "Coty has a great creative and marketing team, one of the best in the industry, and I'm looking forward to working with them."
McGraw is a famous country singer who has achieved many number one hits on the country singles and album charts, with total sales in excess of 40 million units. He recently earned two People's Choice nominations; Favorite Male Singer and Favorite Country Song for his single "I Need You" featuring wife Faith Hill.
Other musicians with fragrances under the Coty brand include Victoria Adams, Celine Dion, Jennifer Lopez, Kylie Minogue, Gwen Stefani and Shania Twain among others.