Despite the opposition, Prince proceeded with the release of his new album that comes with Sunday Mail. An approximate 3 million copies of the newspaper were distributed on Sunday, July 15 with "Planet Earth" attached as a bonus at the price only at $2.80 per set.
The literally free CD was considered a damage to U.K. music industry that already suffers a series of declining record sales. Prince's local label Sony BMG even considering to shelve its plan to release the CD in U.K.
The deal with Mail came after editor Peter Wright approached Prince with a proposal that may bring the singer a $500,000 profit. Wright believed that Prince is putting priority at live concerts to gain money after his latest effort "3121" only received Gold certification. The editor said, "Prince has done this because he makes most of his money these days as a performing artist."
More CDs are going to be distributed upon the purchase of Prince's 21 London date tickets.