Mr. Britney Spears starts working on his own career. Kevin Federline will model for the first ad campaign from Five Star Vintage, a young men's collection from Blue Marlin, San Francisco.
The ads, created in-house, could be found in the September issues of Stuff, Complex, Nylon and URB and run through year's end.
What's more, behind-the-scenes footage of the photo shoot will run on video Web site youtube.com. A sneak-peek promo also will run on myspace.com and imeem.com.