Oscar-winning actress Gwyneth Paltrow has been unveiled as the face of Estee Lauder Pleasures for an advertising campaign to mark its 10th birthday. This of course also means that the beauty is replacing British actress Elizabeth Hurley, who has been the face of the perfume for several years.
Speaking on this matter, a spokesperson for the company said the change had been made because it wanted "a fresh impact" for the perfume's tenth birthday. Apparently they consider Paltrow as "a true beauty who is a perfect fit with the Pleasures concept. She's approachable, and casual and also has the elegance and style that is inherent to the heritage of Estee Lauder." However, Hurly will continue in her role as spokesmodel.
An advertising campaign shot by photographer Mario Testino will appear in fashion and beauty magazines next month. To launch the advertising campaign, Paltrow will appear at Selfridges in London's Oxford Street, on Tuesday, at noon.