Estee Lauder's New Face: Gwyneth Paltrow



Gwyneth Paltrow is replacing British actress Elizabeth Hurley as the face of Estee Lauder perfumes

Oscar-winning actress Gwyneth Paltrow has been unveiled as the face of Estee Lauder Pleasures for an advertising campaign to mark its 10th birthday. This of course also means that the beauty is replacing British actress Elizabeth Hurley, who has been the face of the perfume for several years.

Speaking on this matter, a spokesperson for the company said the change had been made because it wanted "a fresh impact" for the perfume's tenth birthday. Apparently they consider Paltrow as "a true beauty who is a perfect fit with the Pleasures concept. She's approachable, and casual and also has the elegance and style that is inherent to the heritage of Estee Lauder." However, Hurly will continue in her role as spokesmodel.

An advertising campaign shot by photographer Mario Testino will appear in fashion and beauty magazines next month. To launch the advertising campaign, Paltrow will appear at Selfridges in London's Oxford Street, on Tuesday, at noon.

© AceShowbiz.com


MORE FROM NEWS

Leave a Comment

Required fields are marked with *

   

TODAY'S HEADLINES

  1. Brad Pitt Reportedly Moving In With Kate Hudson Amid Angelina Jolie Divorce
  2. Jennifer Lopez Breaks Silence on Her Relationship With Drake
  3. Khloe Kardashian Is 'Thrilled' She's Expecting First Child With Tristan Thompson
  4. Jenna Dewan Having 'Big Fight' With Channing Tatum Over Her Nude Photo
  5. Is Charlize Theron's Adopted Son Becoming a Girl? He Wears Box Braids and Pink Outfit
  6. Chris Brown and Rihanna May Start Hooking Up Again After Spotted Hanging Out Together
  7. Kim Kardashian Did Want to Divorce Kanye West. Here's Why She Stays
  8. Report: Angelina Jolie Is Forced to Hand Over Kids to Brad Pitt
  9. Kim Kardashian 'Had a Secret Fling' With 'Celebrity Big Brother' Star Calum Best
  10. Nicki Minaj and Meek Mill Apparently Only Fake Their Breakup

CELEBS PHOTO