They're very representative and qualified enough, hence the Pepsi company pointed their finger at them, offering singers Charlotte Church and Oasis member Liam Gallagher to team up for their new advertising campaign.
As said by an insider the new campaign is about Pepsi used as a cocktail mixer at the parties, and the company wants the two artists to give it a new rock 'n' roll wilder and more controversial image. Yet, the two of them have yet out an agreement.
Why should Charlotte and Liam? Why not the others? It's because "We've always got safe, family friendly stars to endorse Pepsi in the past, like Britney Spears, Beyonce Knowles, Cindy Crawford and Blue. But Pepsi is becoming more and more popular as a cocktail mixer at parties, so we want a wilder, more controversial image to go with that, and Liam and Charlotte are ideal. They both love their booze and between them they cover the gender demographics we're trying to target. Charlotte is young, sexy and fun-loving, while Liam is an older, cool rock star." So said a PepsiCo source.
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