Creating tremendous achievement of selling more than one million mobile phone ring tunes of their four tracks from second album �On Top of Our Game� up to mid February 2006, Dem Franchize Boyz has really hit the rap/hip-hop music scene with such a loud bang. Not only dominate radio airplay through their fresh tunes, the group also is likely to carry out the same thing in TV broadcasting as MTV is ready to feature them on its �Generation Hip-Hop� by February 26 and �MTV2's Monster Mix: Hip Hop� on March 4. Looking upon their accomplishment, this solid quartet, who has aimed to release their next single of �Stop Callin' Me� later this year, surely has bright potentiality to be the leader of the next generation of southern hip-hop artists.