The New Year sees Justin Bieber turn the page on an old chapter and begin a new one as he unfollowed Scooter Braun on social media after alleged attempts to get rid of the manager.
- January 6, 2025
AceShowbiz - Justin Bieber has seemingly confirmed rift with his longtime manager. The singer is no longer following Scooter Braun on Instagram, marking a significant shift in a relationship that spans over a decade.
Discovering Bieber back in 2008 on YouTube, Braun had been managing the pop star since he was just 13. However, their relationship experienced turbulence over the years, with reports in 2023 indicating Bieber was "actively looking at how he might extract himself" from Braun's management, according to Billboard.
Despite their rocky relationship, Bieber was still under contract with Braun for an additional four years as of August 2023, following several amendments to their deal made in 2020. Sources described Bieber's focus at the time as resolving his complex predicament with Braun.
By June 2024, Braun announced his retirement from management although he continues in his role as CEO of HYBE America, a North American branch of the South Korean entertainment company HYBE.
This announcement followed a series of high-profile departures from Braun's SB Projects, including artists like Ariana Grande, Demi Lovato, and J Balvin.
Reflecting on his 23-year career as a music manager, Braun shared his thoughts on Instagram, mentioning, "Justin and Ariana were both young teenagers when I began with them. Justin a 13 year old kid busking in Canada and Ariana a young actress on Nickelodeon."
"To see them both come up to be the legends they are today will forever be one of my greatest honors. As we change our working relationships now, I will continue to root for them with the same passion that I did at each of their humble beginnings."
In August 2024, a joyful milestone brightened Bieber's year as he and his wife Hailey Bieber welcomed their first child, Jack Blues Bieber.
The bundle of joy arrived after he found himself dragged into P. Diddy scandal due to their past connection as the Bad Boy mogul was arrested on serious charges and hit with multiple damning lawsuits and accusations which implicated another A-lister Jay-Z.
Both Diddy and Jay-Z denied the accusations with Jay-Z even going so far as to cut ties with the incarcerated star and insist there was no friendship between them despite them being spotted hanging out with each other at various events over the years.
As Justin Bieber navigates these personal and professional transformations, his journey offers a glimpse into the life of a superstar consistently redefining himself. From parting ways with a long-time manager to exploring new musical directions and embarking on fatherhood, Bieber's story continues to captivate and inspire.