This marks the latest collaboration between the reality TV star and the popular retail chain, which also houses actress/TV personality Sofia Vergara's clothing line.
- Sep 18, 2024
AceShowbiz - Billionaire Paris Hilton has ventured into the retail world with her new handbag collection, available exclusively at Walmart. This marks the latest collaboration between the reality TV star and the popular retail chain, which also houses Sofia Vergara's clothing line.
Hilton's handbag line, consisting of 36 unique styles, includes crossbody bags, top-handle bags, and totes ranging in price from $22 to $32. Inspired by her signature Y2K and feminine aesthetic, the bags come in various colors, including black, denim, pink, blue, and silver. One design features an adorable Pomeranian dog pattern in honor of Hilton's beloved pet, Baby Bear.
Hilton expressed her excitement about sharing her handbag collection with her fans. "I've always been obsessed with handbags," she said. "When I got the opportunity to create my own line, I jumped at it. I'm thrilled to showcase this collection and bring my love of fashion to everyone."
The handbag launch follows the partnership between Hilton's media company, 11:11 Media, and the New York-based IHL Group, which produces and markets the collection. This collaboration will eventually expand to include footwear, activewear, athleisure, sleepwear, and accessories in the spring of 2025.
Hilton's handbag line is available in 844 Walmart stores and online at Walmart.com, alongside her other products such as cookware, housewares, kids' apparel, hydration supplements, bedding, and throws. This venture further diversifies Hilton's business interests, which also include partnerships with skincare brand Proactive and lingerie brand Agent Provocateur.