The visuals is helmed by Ukrainian music video director Tanu Muiono, who says, 'Going into this video, I knew there would be a lot of emotional expectations the audience and fans would have.'
- Sep 28, 2022
AceShowbiz - Sir Elton John and Britney Spears have another special treat for fans. On Tuesday, September 27, the "Hold Me Closer" collaborators unleashed a colorful music video for their joint single.
The Tanu Muino-directed visuals finds some talented performers dancing around various scenic spots in Mexico City. They move perfectly, representing "an immeasurable feeling of intimacy so missing from the world through the turmoil and chaos of recent times." Elton and Britney, however, do not appear in the clip.
Of the art piece, Tanu first shared, "This was an emotional one for me as I grew up with Britney. After seeing 'Slave For You' I decided that I wanted to become a video director." She added, "Elton John is an icon that I and the world grew up listening to."
"Going into this video, I knew there would be a lot of emotional expectations the audience and fans would have. With this responsibility, I had to do something different and unexpected," Tanu continued. "The dance had to be forward-thinking to raise eyebrows and make Elton and Britney proud."
"To capture this magic, we shot around all my favorite architectural locations in Mexico City and brought on choreographer Jacob Jonas who does the best contemporary choreography today," she went on elaborating. "Getting the best dancers, crew, and access to some of the most private locations in the world was simple as everyone wanted to work with Elton John and be part of his legacy."
"Hold Me Closer" arrived on August 26, marking Britney's first single in six years. With the track, the two superstars topped iTunes in the United States and more than 50 other countries.
On collaborating with Britney, Elton told The Guardian, "I'm so excited to be able to do it with [Britney] because if it is a big hit, and I think it may be, it will give her so much more confidence than she's got already." The 75-year-old composer went on to note, "And she will realize that people actually love her and care for her and want her to be happy."
