AceShowbiz - Jaden Smith has launched a new line of moldable earbuds as part of a collaboration with bosses at Ultimate Ears.
The actor, rapper and influencer's UE FITS You accessories are the "first-ever true wireless earphones that mold to the unique shape of your ears."
Ultimate Ears experts claim the customisation process takes less than a minute, giving listeners the best fit - and therefore the best sound.
A new campaign video features Jaden showing off the earbuds, and the "Endless Summer" hitmaker admits he has been a fan of the brand for years, using Ultimate Ears earbuds onstage and in the studio.
"From my very first live performance to this day I have always relied on Ultimate Ears as a go-to tool," he says. "They allow me to concentrate on my craft and not worry about anything else getting in the way."
In 2012, the star co-founded the brand Just Water, which uses plant-based packaging and sustainably sourced water. Through his 501CTHREE nonprofit, he has made mobile water-filtration systems available to lower-income minority communities in the U.S, including Flint, Michigan, which has long struggled with lead contamination in its water supply.
Jaden also gave back to community by feeding homeless in Los Angeles. He recently opened a restaurant and charged those who could afford it a higher price to help provide free food for the unfortunate.