The star took to Instagram to share a "cheesy" ad for a Greek deli in Los Angeles called Papa Cristo's, which quickly went viral and was boosted even more when the "In Da Club" hitmaker commented, "This what happens ... I'll have you and your whole label selling gyros (sic)."
The pair has a long history of feuding and, while 50 thought he'd got one over on his rival, Ja hinted he had the last laugh, telling the New York Post's Page Six the commercial is part of a promo for his forthcoming TBS show, which premieres on Tuesday, June 23, 2020.
"I'm a marketing genius, and this is all working exactly how I wanted it to," he boasted. "I did this commercial on the TV show that I'm doing with Dwight Howard, Bella Thorne and Bruce Willis' daughters, all kinds of people... the premise of the show is we create our own TV shows within the show."
He explained, "So I took the small mom-and-pop shop called Papa Cristo's that was struggling during (the coronavirus pandemic) to help them out... I came up with this idea that I would do this silly-a**, cheesy '80s, '90s (style) commercial, and people will hate on it and try to clown me, and it will go viral, and of course it did. Half of it is for charity (No Kid Hungry), and Papa Cristo's gets a lot of free publicity."
Addressing 50, he added, "We're playing chess over here, not checkers."