Based on Korean format "My Little Television", n each episode oh "Celebrity Show-Off", five stars will compete to create quirky self-shot content that premieres online and the goal is to attract the most online viewers to keep their shows "on the air". The digital shows will debut on TBS' YouTube channel and will be scored by total views, view duration and engagement. Each week, they will come together in a virtual studio to find out who will remain in the competition. The lowest-performing celebrity will be replaced with a new star and the longer each person stays in the competition, the more money they raise for charity.