AceShowbiz - Demi Lovato is giving her inner demon's a kick in the back. Days after announcing the release of her newest single, the "Anyone" songstress drops a music video for "I Love Me" that saw her having a fierce spar with one of her two alter egos.
The promo released on Friday, March 6 begins with the 27-year-old spending some down time in an apartment before two different versions of herself popped up. It does not take long before she fights one while her other self watches from the side. When she is finally declared a winner of the match, she steps out to the streets in full confidence.
" 'Cause I'm a black belt when I'm beating up on myself/ But I'm an expert at giving love to somebody else/ I, me, myself and I, don't see eye to eye," she sings. "Oh, why do I compare myself to everyone/ And I always got my finger on the self-destruct/ I wonder when 'I love me' is enough? ... I'm my own worst critic/ I talk a whole lot of s**t, but I'm a 10 out of 10, even when I forget it."
Delivering a message of self-love, the music video also sees the "Skyscraper" hitmaker making reference to her past. She bumps into a trio who are likely to be a reference to her "Camp Rock" co-stars, the Jonas Brothers, and comes across a woman on a stretcher who is being rushed into an ambulance, which is most likely a tribute to her near-fatal overdose in 2018.
Near the end of the video, a bride and a groom make a dash away from the "Give Your Heart a Break" singer. It seems to be a reference to her ex-boyfriend Wilmer Valderrama's engagement to Amanda Pacheco after eight months of dating. She and the former "That '70s Show" had dated for six years in the past.
After "I Love Me" video made its way out, Demi shares on Instagram what the song is really about. "I can't put into words just yet what this past year for me has been... but this song focuses on a lot of what's been going on in my head," she explains. "We have good days, and we have bad days. The best we can do is be the best version of ourselves and celebrate that with those closest to us. Wanted to also give a special shoutout to all of my lovatics for always being there for me. 2020 is OUR year!"