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General Motors' 'Robot Suicide' Commercial
Celebrity

These companies obviously look to ensure that they deliver memorable commercials during the Super Bowl, but some of them end up getting caught in controversy instead.

AceShowbiz - Mental health is not something to be taken lightly, especially when suicide comes into the picture. However, General Motors appeared to ignore all of that when it aired its ad for the 2007 Super Bowl. In the spot, a robot was seen getting fired by the company due to his poor performance. The robot was unable to hold another job and grew increasingly depressed. Eventually, it jumped off a bridge.

Considering the suicide rates increased as unemployment rose at the time, the ad wasn't well received by the public. National Alliance on Mental Illness even called the spot "recklessly irresponsible." Due to this, General Model decided to change the controversial ad and aired the edited version at the Academy Awards that year.

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