These companies obviously look to ensure that they deliver memorable commercials during the Super Bowl, but some of them end up getting caught in controversy instead.
- February 2, 2020
AceShowbiz - While some companies managed to survive the backlash they received over controversial Super Bowl ads, some others were not as fortunate. An example of that was Just for Feet, which filed for bankruptcy after its 1999 Super Bowl spots faced heavy backlash for being "racist" and "culturally imperialistic."
In the spot, a group of Caucasian men in a humvee were seen tracking down a barefoot Kenyan runner, sedating him with drug-laced water and forcing Nike shoes on his feet while he was unconscious. Many people didn't take the content of the ad well, with Stuart Elliot from The New York Times calling it "appallingly insensitive."
