These companies obviously look to ensure that they deliver memorable commercials during the Super Bowl, but some of them end up getting caught in controversy instead.
- February 2, 2020
AceShowbiz - There are a lot of ways to bring awareness of preventable childhood deaths, but Nationwide surely took the wrong way when the insurance company aired its infamous "dead boy" ads during the 2015 Super Bowl. In the commercial, a mop-haired boy sadly said that he would not be able to learn to ride a bicycle or get married because he "died from an accident," shocking and upsetting its audience.
The response was overwhelmingly negative, with one person calling it "the most depressing ever." It even led Nationwide CMO Matt Jauchius to leave the company just months after the spot went live, even though the company had defended the controversial ads. "While some did not care for the ad, we hope it served to begin a dialogue to make safe happen for children everywhere," so its statement read.
