AceShowbiz - "Crazy Rich Asians" continues to collect more money. The romantic comedy movie is estimated to add $28.3 million on the four-day Labor Day weekend, bringing it total domestic gross to approximately $117 million after three weeks playing in theaters in the U.S. and Canada.
With that amount, the Jon M. Chu-directed flick has become the most successful Hollywood studio romantic comedy in nearly a decade at the North American box office, surpassing the $110.2 million collected by Amy Schumer's 2015 film "Trainwreck" which earned a total of $110.2 million domestically.
Thus, it's suffice to say that "Crazy Rich Asians" saves an endangered genre, rom-com, from losing the interest of moviegoers since Sandra Bullock and Ryan Reynolds' "The Proposal" earned $164 million in North America in 2009.
Comscore senior media analyst Paul Dergarabedian has explained how "Crazy Rich Asians" has maintained its steady performance at domestic box office so far. "People who haven't seen the movie keep hearing about it for three weeks now. It's like, 'Hey, if you haven't seen it you have to,' and if you have, you want to take other people back," he said. "It's just become a phenomenon - the repeat viewing, the enthusiasm people have and the fact that it's appealing to all audiences irrespective of their cultural backgrounds because of its universal themes, its humor. It's just a fun time at the movies."
"Crazy Rich Asians" is also credited for helping boost the Labor Day weekend box office. This year's Labor Day weekend box office was up 64.3% compared with Labor Day 2017. "A big part of that can be attributed to 'Crazy Rich Asians' and of course 'The Meg', both Warner Bros.," said Dergarabedian. "A movie like this can really bolster the bottom line when, typically at the box office, we see a slowdown."
"The Meg" placed second on Labor Day weekend with an estimated $13.4 million after the four-day holiday.