AceShowbiz - "Deadpool" officially rules the box office for a third week in a row after "Gods of Egypt" fails to claim the throne. The "not-superhero" movie pulls in $31.5 million in its third week, earning a total domestic revenue of $285.6 million. It just passed "The Matrix Reloaded" to become the third biggest R- Rated movie of all time, behind "American Sniper" and "The Passion of the Christ".
"Much like the hero in the movie, Deadpool just keeps dispatching its competition week after week," comScore's senior media analyst Paul Dergarabedian said. "Studios have woken up to the fact that you can have a big hit in any month of the year. People will come out in droves if you have the right movie. The movie makes the date now, the date doesn't make the movie. It's a paradigm shift a long time in coming."
The big-budgeted but critically-panned "Gods of Egypt" lands at second position with a sad $14 million on its opening weekend. The ancient fantasy epic starring Gerard Butler cost $140 million to produce and Lionsgate initially hoped that it could start a new franchise. However, the film suffered with its B- grade from audiences on CinemaScore and 13 percent "rotten" rating on RottenTomatoes.com.
Meanwhile, "Kung Fu Panda 3" is down from the second position to third with $9 million this week. Biblical drama "Risen" adds $7 million and places fourth while newcomer "Eddie the Eagle" enters the race at number 5 with $6.3 million.
Despite heavy promotions from its stars, "Triple 9" fails to take a decent spot in the box office. The crime drama starring Kate Winslet, Chiwetel Ejiofor and Anthony Mackie among other A-list stars, burns with only $6.1 million opening. The film took a C+ CinemaScore and 54 percent "rotten" rating.