The Long Beach rapper takes people in the '40s on a journey into the future in the official visuals for the latest single off his 'Bush' album.
- May 21, 2015
AceShowbiz - Snoop Dogg has premiered the official music video for "California Roll", his collaboration with Pharrell Williams and Stevie Wonder. The rapper takes viewers on a trip to the future in the visuals debuted on Wednesday, May 20.
The nearly-six-minute video opens with moviegoers packing a Los Angeles movie theater in 1946. After an introduction from a robot called Canubis 420, everyone in the room including Nia Long is offered glimpses at Snoop's version of California in the future.
"Because it was three superstars I was aiming for 'event video' vibes," director Warren Fu told Noisey. "The kind of pop culture thing like when MJ would shut down prime time for his premieres. My initial concept was a spin on 'Star Tours'. It was Pharrell's idea to make the LA futuristic-Egyptian hybrid, and Snoop's idea to make the actual ride take place in the '40s - which then takes them on a journey into the future."
"California Roll" is the latest single off Snoop's "Bush" album. Produced by Pharrell, the LP was released earlier this month.
