Russell Brand Apologizes for Ditching Premiere of His Documentary at SXSW

The 'Get Him to the Greek' star admits it's 'very uncomfortable' watching a movie about himself as saying, 'Posthumously this is a great honor but while you're alive, oddly intrusive and melancholy.'

AceShowbiz - %cRussell Brand% skipped the premiere of his documentary "Brand: A Second Coming" at SXSW. He apologizes for being a no-show but he has his reason. In an open letter posted on his website, he says, "I'm told the film is good but for me watching it was very uncomfortable."

"You'd think a narcissist would like nothing more than talking about themselves and their 'rags to riches,' 'hard luck' story but actually, it felt like, to me, my life was hard enough the first time round and going through it again was painful and sad," so he explains.

"[Director] Ondi [Timoner] is a very beautiful person and a director of peerless integrity, I suppose what I didn't consider was that in letting go of the film, I was agreeing to be the subject of a biography. Posthumously this is a great honor but while you're alive, oddly intrusive and melancholy."

The former husband of %cKaty Perry% concludes, "I apologise sincerely to the organisers of sxsw for my non-attendance, especially Janet Pierson, Brian Solis and Rynda Laurel from the interactive festival who were responsible for the keynote talk that I was due to do."

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