The 'Hugo' director delivers an inspirational speech in the commercial which features young students making a film with iPad.
- February 23, 2015
AceShowbiz -
Martin Scorsese voices a new Apple ad which is set to air during the Academy Awards telecast on ABC Sunday, February 22. Debuted online ahead of the prize-giving event, the commercial is narrated by the prolific filmmaker who delivers an inspirational speech, which is an excerpt of his 2014 commencement speech to the NYU Tisch School of the Arts.
"For your work, for your passion, every day is a rededication," Scorsese says in voiceover in the ad. "Painters, dancers, actors, writers, filmmakers, it's the same for all of you, for all of us. Every step is a first step, every brush stroke is a test, every scene is a lesson, every shot is a school. So, let the learning continue."
The scenes, meanwhile, show students of the Los Angeles County High School for the Arts who scripted, shot and edited three separate projects using iPad hardware provided by Apple. In his speech, Scorsese highlights the necessary trials and tribulations inherent to the creative process.
The ad was shot entirely on the latest iPad Air 2. "Everything changes with iPad," so reads the tagline of the ad.
The 87th annual Academy Awards is currently underway at the Dolby Theatre in Los Angeles with Neil Patrick Harris as the host.
