AceShowbiz -

Sony Pictures has acquired the rights to "Tupperware Unsealed", the nonfiction book written by Bob Kealing about Tupperware marketing guru Brownie Wise. Sandra Bullock is attached to star in the novel adaptation with Tate Taylor as the director.

Taylor is also writing the script. "As a writer-director, Tate has the rare and delicate ability to capture both the romanticism and restrictions of a time and place - in this case 1950's suburban America," Hannah Minghella, president of Production for the Sony said. "His characters are both immediately recognizable while also uniquely iconic. Such was the magic of Brownie Wise. There is no one better than Sandy to play Brownie - they share a fierce bravery and independent spirit."

David Hoberman and Todd Lieberman of Mandeville Entertainment are producing along with Tom Shelly of Steele Mill Productions. This would be Bullock's first leading role since earning an Oscar nomination for "Gravity".

Earl Silas Tupper was the original creator of Tupperware but it was Wise who popularized the brand after coming up with the idea of having Tupperware parties as marketing campaign. She provided women with careers and changed woman's conventional role of staying at home in the '50s. She became the first woman to appear on the cover of Business Week in 1954.