Alex, Inc. Synopsis

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Based on the podcast StartUp, Alex Schuman (Zach Braff, "Scrubs") is a brilliant radio journalist, husband and father of two who is about to do something crazy -- quit his job and start his own company. He quickly discovers it's going to be a lot harder than he thought.

Alex Schuman is a successful radio producer with a whip-smart, public defender wife, Arunima (aka "Rooni") and two confident, quirky children, Ben and Soraya. After years of making the kind of content that brings no creative fulfilment, in what most would consider an early mid-life crisis, Alex decides to risk everything – including his savings -- to start his own business. Armed only with the help of his overenthusiastic producer, Deirdre, and his fast-talking, unemployed second cousin, Eddie, Alex navigates the crazy world of start-ups while trying to keep his marriage and family a priority.