Hip-hop moguls Ronald and Bryan 'Birdman' Williams are adding book publisher to their resumes - the Cash Money Records executives are launching their own imprint. The Williams brothers, who count rapper Lil Wayne among their stable of artists, have signed a deal with the Atria Books imprint of Simon & Schuster to launch Cash Money Content.
The pair will sell books at concerts and stage red-carpet launch parties for authors as part of the agreement - but the tomes won't necessarily be music-related. Cash Money Content will debut in February 2011 with "Raw Law: An Urban Guide to Criminal Justice", written by lawyer Muhammad Ibn Bashir, while Wahida Clark's original novel "Justify My Thug" will hit shelves in March 2011.
The brothers' attorney and business manager Vernon Brown tells the Wall Street Journal, "We intend to publish all kinds of authors. Our ultimate goal is a good catalog of authors and books in all topics, including education, politics, food, and lifestyle, and to touch all demographics."