August 19, 2010 08:43:04 GMT
Deemed 'sexist', picture of her in bikini with butchers' cuts written on her flesh were banned in Canada but the actress saw it as a promotion instead.
Pamela Anderson is glad her racy PETA promo was banned in her native Canada because the furore over the picture boosted awareness of the animal-rights campaign. The latest advert for People for the Ethical Treatment of Animals (PETA) shows the former Baywatch babe wearing a bikini and sporting the words of butchers' cuts of meat printed all over her flesh.
Anderson jetted to Montreal, Canada last month to unveil the poster in the famous Place Jacques-Cartier square, but city officials refused to allow the event to go ahead - insisting the image was "sexist". But the blonde bombshell is convinced the fuss didn't hinder the campaign - because it actually helped PETA's message make headlines around the globe.
She tells Britain's "The One Show", "It was good for us actually. It was banned from the square, the Montreal downtown because it actually made worldwide news that way, so thanks Montreal. It was good because we just wanted to get the message out, that we all have the same parts and that there are all different reasons to go vegetarian. Spread the word."