The BDSM-themed ad was created and pitched by agency in Israel, but it was never approved by the company because it's 'ill-advised, unfunny, and not brand-appropriate.'
- Jan 29, 2015
AceShowbiz - Even Domino's itself isn't amused by an S&M ad which recently made its rounds on the internet. The ad, which apparently tries to cash in on the hype surrounding the upcoming "Fifty Shades of Grey" movie, features a tongue tied up and ball-gagged with a tagline which reads, "You're going to suffer and enjoy every moment."
Company spokesman Tim McIntyre admits the ad is "real." He tells PEOPLE, "The ad was created and pitched by an agency to the independent franchise in Israel." However, it wasn't supposed to be released since the company didn't approve it.
"It never 'officially' appeared anywhere, because it was ill-advised, unfunny and not brand-appropriate," McIntyre says of the leaked ad. "In a word, it was stupid." He continues, "When I first saw it myself, I thought it was a parody, just in time for the premiere of 'Fifty Shades of Grey'. I'm still shaking my head."
While it's "being presented as something that actually ran in Israeli media," McIntyre stresses, "It did not."
