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The BDSM-themed ad was created and pitched by agency in Israel, but it was never approved by the company because it's 'ill-advised, unfunny, and not brand-appropriate.'
The slow-tempo ballad follows The Weeknd's 'Earned It' and Ellie Goulding's 'Love Me Like You Do' from the soundtrack set to hit the stores on February 10.
In a new magazine interview, the director shares that the movie's male lead is 'such a sweet and lovely man' and 'doesn't seem to feel any of the pressure' from the film.
The 'Fifty Shades of Grey' star is nearly naked and tied up in the music video for the song which is included on the sultry movie's soundtrack album.
People behind 'Fifty Shades of Grey' such as director Sam Taylor-Johnson and producer Michael De Luca talk about the highly-anticipated movie in a new magazine interview.
The Canadian singer filmed the video at the Palace Theatre in downtown L.A. with director Sam Taylor-Wood who also helmed the highly-anticipated movie opening in theaters on February 13.
The upcoming film starring Jamie Dornan and Dakota Johnson becomes the fastest-selling R-rated title in Fandango history.
The 16-song set also features contributions from Ellie Goulding, The Weeknd, Sia, Jessie Ware, The Rolling Stones and Frank Sinatra among others.
The group wants the MPAA to change the current rating to something else for the film's content that 'promotes female inequality, glamorizes and legitimizes violence against women.'
The newly-announced presenters for the January 11 ceremony include Jennifer Aniston, Matthew McConaughey, Lupita Nyong'o, Meryl Streep, and Harrison Ford.
The steamy film dodges the NC-17 rating and is given the R rating for 'strong sexual content including dialogue, some unusual behavior and graphic nudity, and for language.'
The sultry song becomes a theme song for the romantic drama between Jamie Dornan's Christian Grey and Dakota Johnson's Anastasia Steele.