Scott Borchetta explains in an interview with Motley Crue's Nikki Sixx that Swift removed her catalog from the streaming service to respect her loyal fans.
- Nov 10, 2014
AceShowbiz - Taylor Swift's record label Big Machine has also spoken out about why the singer removed her music from Spotify. In an interview with Motley Crue' s Nikki Sixx on his radio show "Sixx Sense With Nikki Sixx" over the weekend, the label's CEO Scott Borchetta explained that the decision was made by the 24-year-old superstar to respect her loyal fans.
"We never wanted to embarrass a fan," said Borchetta. "If this fan went and purchased the record, CD, iTunes, wherever, and then their friends go, 'Why did you pay for it? It's free on Spotify.' We're being completely disrespectful to that superfan who wants to invest."
He went on saying that Swift's music would still be available on paid-only streaming services like Rhapsody and Beats or those like Rdio.
"We determined that her fan base is so in on her, let's pull everything off of Spotify, and any other service that doesn't offer a premium service," he explained. "Now if you are a premium subscriber to Beats or Rdio or any of the other services that don't offer just a free-only, then you will find her catalog."
Borchetta's sure that other artists would soon follow in the footsteps of Swift. "I've had calls from so many other managers and artists," he added. "There's a big fist in the air about this. Spotify is a really good service, they just need to be a better partner and there is a lot of support for this."
A few days after pulling her music from the service, Swift explained her decision in an interview with Yahoo! Music. "Music is changing so quickly, and the landscape of the music industry itself is changing so quickly, that everything new, like Spotify, all feels to me a bit like a grand experiment," she said. "And I'm not willing to contribute my life's work to an experiment that I don't feel fairly compensates the writers, producers, artists and creators of this music. And I just don't agree with perpetuating the perception that music has no value and should be free."
