Some people say on the company's Facebook that the '30 Rock' actor, like Paula Deen, should face the consequences of his ill choice of words.
Alec Baldwin has said sorry for his choice of words when he went on an angry rampage with a reporter who accused his wife of tweeting during James Gandolfini's funeral, but it's apparently not enough for gay supporters who took offense of his violent and hate-filled message. The group thinks the actor should not be let off the hook easily.
"We urge all Americans to ask themselves, 'What's in your wallet?'," GOProud co-founder Jimmy LaSalvia referred to Balwin's catchphrase on Capital One's commercial as he shared his thoughts on the matter to Breitbart.com. "We hope they will reject Alec Baldwin's homophobia by cutting up those Capital One cards in their wallets."
Fellow activist John Hawkins added, "It's still a free country and Alec Baldwin can do as much gay bashing as he likes on Twitter, but it's hard to understand why Capital One would choose to publicly condone his homophobia by keeping Baldwin on as its spokesman. If Capital One is not going to do the right thing, then Capital One doesn't deserve our business."
On Capital One's facebook, many people also left messages urging the company to drop the hot-tempered star as their spokesmodel. Some even cited Paula Deen's N-word controversy that cost the celebrity chef her job on Food Network, endorsements and multiple deals, insisting that the same standards should be used on him in this matter.
Baldwin landed in hot water when his meltdown turned into homophobic rants. People took issue with his angry message that read, "I'm gonna find you George Stark, you toxic little queen, and I'm gonna f**k you … up." He also received backlashes for writing, "[I'd] put my foot up your f**king ass, George Stark, but I'm sure you'd dig it too much."
The "30 Rock" actor shut down his Twitter account ever since, and vowed to never return to the social media. He also issued a statement denying claim that he's homophobic but did apologize for his choice of words, "My ill-advised attack on George Stark...had absolutely nothing to do with issues of anyone's sexual orientation," he insisted. "As someone who fights against homophobia, I apologize."