The R'n'B songstress unveils her love ballad's visuals a month after she released the 'Braveheart' album track.
R'n'B/hip-hop recording artist Ashanti has premiered a new music video and it's for her recently-released single "Never Should Have". The track, which serves as her comeback song, is the third single to be released off the 32-year-old entertainer's fifth studio album "Braveheart", her first album in five years, coming out on June 11.
The Grammy Award-winning R'n'B singer exposes her deeper side in the new four-minute clip, showing some raw emotion as she sings from several beautiful scenic spots cinematically shot and interspersed with scenes of a gay couple splitting up and an interracial couple towards the end. Director Sanji Senaka had quite a profound way of depicting what the song is trying to express.
Ashanti has been releasing her new singles under her own label, Written Entertainment, which also carried her fourth album "The Declaration". The move from her previous label, major record company Murder, Inc. Records, is something to even the playing ground, since she felt the major labels were "bossed up."
"It's homemade, it's homegrown. It's a lesser engine. So the metaphor I was using was being brave and putting your blood and guts into it and fighting passionately to win," Ashanti said about her new record. She was inspired to name her new album after Mel Gibson's 1995 film "Braveheart" after its underdog mentality and raw passion.
Ashanti's "Never Should Have" music video