Hyping up the anticipation for the summer release of "The Amazing Spider-Man", Columbia Pictures debuts another viral campaign for the upcoming Spidey movie. The latest viral is unveiled in a form of The Oscorp Industries faux ad that features Dr. Curt Connors promoting an internship program for the company. Clad in his lab coat, Connors talks about herpetology and reptile studies in their program.
Portrayed by Welsh actor Rhys Ifans, Connors is one of the leading scientific minds who aims to engineer a revolutionary regeneration serum to help re-grow limbs and human tissue. His motivation, however, is unclear as to why he elects to be the first human test subject, but what becomes evident is that something goes horribly wrong. The scientist later becomes a monster known as The Lizard.
Ifans was praised by director Marc Webb for his brilliant performance when portraying The Lizard. The filmmaker once told Comic-Con Annual magazine, "Rhys has tow sides to his [The Lizard] personality. He has a wonderful kindness and warmth, and he has this surly rock 'n' roll part of his personality and you really sense both of those in this movie."
Starring Andrew Garfield as the titular superhero and Emma Stone as his girlfriend Gwen Stacy, "The Amazing Spider-Man" is due to arrive in cinemas across the U.S. on July 3.