May 06, 2012 16:05:42 GMT
Lionsgate announced that the teen tentpole has been approved for nationwide release in China, the third biggest movie market.
China has opened its door for "The Hunger Games". The action movie has received a green light to be released nationwide in China this early June, in both dubbed and subtitled prints, by The China Film Group in conjunction with Lionsgate's promotional partner, Talent International.
"We view China as an increasingly important market for our content in Asia," said Wendy Reeds, Executive VP of Content Sales & Distribution for Celestial Tiger Entertainment (CTE). "The Chinese box office grew by more than 30% last year to over $2 billion, and THE HUNGER GAMES' approval for nationwide release in China is a major step in translating the enormous commercial potential of this huge market into reality."
"Hunger Games", starring Jennifer Lawrence, has grossed over $620 million in worldwide box office. The screenings in China as the third biggest movie market will undoubtedly add a big chunk to the revenue. The overseas sales of $228.5 million have lagged behind revenue in the U.S. because Suzanne Collins' trilogy of young-adult books aren't well known internationally.
Lionsgate is optimistic that the sequel, "Catching Fire", will attract Chinese audience to the cinemas should it get approval for a release in China. "China is already one of the leading territories at the international box office, and the launch of The Hunger Games in this key market is another sign of the franchise's continuing emergence as a truly global phenomenon," Lionsgate Motion Picture Group co-chairs Patrick Wachsberger and Rob Friedman said in a statement.